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Testimonials and reviews
Product demonstrations
Unboxing videos
Tutorial and how-to content
Lifestyle/day-in-the-life
Product-in-use photos
Before and after images
Lifestyle photography
Product reviews
Testimonials
Social media posts
Trust — 92% of consumers trust UGC over traditional advertising
Performance — UGC ads generate 4x higher CTR
Cost — UGC costs 50-80% less than traditional production
Scale — Multiple creators means unlimited creative variety
Speed — UGC can be produced in days, not weeks
Define your content goals (awareness, conversion, social proof)
Identify the UGC formats that suit your products
Create detailed creative briefs
Source quality creators through an agency or platform
Test, measure, and iterate
Understand your brand and goals
Match you with vetted creators
Manage production and quality review
Deliver ready-to-use content with full usage rights
Support with ongoing content strategy
Strategy6 min readJuly 25, 2024
What is UGC Content? Complete Guide to User-Generated Content Marketing
UGC includes videos, photos, and reviews made by users. Learn how it boosts conversions by 29% and builds trust 2.4x more than ads.
User-Generated Content (UGC) has become the most important content format for eCommerce marketing. Here's everything you need to know.
What Is UGC?
UGC is any content — videos, photos, reviews, testimonials — created by people rather than the brand itself. In modern marketing, UGC typically refers to content produced by dedicated UGC creators who are commissioned by brands.
Types of UGC
Video Content
Photo Content
Written Content
Why UGC Matters for eCommerce
How to Get Started with UGC
The UGC Process at Online Content Gurus
We handle everything from brief to delivery: