What Are Unboxing Videos? 5 Best Examples of the Unboxing Trend
What are unboxing videos? Here's why you need them in your marketing strategy, along with examples that make products stand out.
Unboxing videos are one of the most popular and effective forms of UGC. They capture the pure excitement of receiving a product for the first time.
Why Unboxing Videos Work
1. Emotional Trigger
The anticipation and excitement of opening a package creates an emotional response in viewers that drives desire.
2. Product Showcase
Unboxing naturally shows packaging quality, product appearance, and included accessories — things that photos can't convey as effectively.
3. First Impression Authenticity
A genuine first reaction is incredibly persuasive. Viewers see an honest response, not a rehearsed script.
What Makes a Great Unboxing Video
Tips for Brands
Packaging Matters
Your packaging IS the content. Invest in unboxing-worthy packaging that photographs well and creates a memorable experience.
Include Surprises
Small extras like handwritten notes, samples, or branded accessories enhance the unboxing experience and create content moments.
Brief Creators on Key Moments
While reactions should be genuine, brief creators on what to highlight — specific features, quality details, or unique selling points.
Unboxing videos are a must-have content format for any eCommerce brand selling physical products.