UGC Brief Template: Step-By-Step Guide with Real Examples
Get a clear UGC brief template to guide creators, align content with brand goals, and streamline your campaigns.
A well-crafted brief is the single most important factor in getting great UGC. Here's our proven template.
The Essential UGC Brief Structure
1. Brand Overview (2-3 sentences)
Who you are, what you sell, and your brand personality. Keep it concise.
2. Target Audience
Describe who will see this content. Age, interests, pain points, and motivations.
3. Product Details
What the product does, key features, unique selling points, and how it's different from competitors.
4. Content Requirements
5. Key Messaging Points
3-5 talking points the creator should cover. Prioritise them so creators know what's most important.
6. Hook Suggestions
Provide 2-3 hook options for the creator to choose from or use as inspiration.
7. Call-to-Action
What should viewers do after watching? Be specific.
8. Visual References
Share 2-3 examples of content you admire. This communicates style and tone faster than any written description.