UGC Ads: Tips For Successful Campaigns
Learn how to create high-performing UGC video ads that drive engagement and conversions. Top tips and best practices.
Creating UGC ads that actually convert requires more than just handing someone your product and asking them to talk about it. Here are the tips that separate good UGC ads from great ones.
Pre-Production Tips
1. Write a Strong Brief
The brief is the foundation. Include specific talking points, hook suggestions, and visual references. The more specific, the better.
2. Choose the Right Creator
Match the creator's demographic and style to your target audience. If your customers are 30-something mums, don't hire an 18-year-old.
3. Send Product in Advance
Give creators time to actually use your product before filming. Genuine experience shines through.
Production Tips
4. Prioritise Audio Quality
Bad audio kills videos faster than bad video. Encourage creators to film in quiet spaces.
5. Use Natural Lighting
Window light or outdoor filming looks more authentic than ring lights.
6. Film Multiple Takes
Request multiple versions of the hook and CTA. More options means better final ads.
Post-Production Tips
7. Add Captions
85% of social media video is watched without sound. Always add captions.
8. Test Different Edits
Create multiple versions of each ad — different hooks, lengths, and CTAs — for A/B testing.
9. Include a Strong CTA
Tell viewers exactly what to do: "Shop now," "Use code X," "Click the link."
Distribution Tips
10. Platform-Native Formatting
Vertical for TikTok/Reels, square for feed, horizontal for YouTube. Each platform has its optimal format.