UGC Ad Benchmarks: How to Measure & Improve Your Performance
Not sure if your UGC ads are hitting the mark? Learn key benchmarks like thumbstop ratio, CTR, and conversion rates.
Knowing what "good" looks like for UGC ad performance helps you optimise more effectively. Here are the benchmarks that matter.
Key UGC Ad Metrics
Thumbstop Rate
The percentage of people who stop scrolling to watch your ad for at least 3 seconds.
Click-Through Rate (CTR)
Cost Per Click (CPC)
Cost Per Acquisition (CPA)
Varies by industry and product price, but UGC should reduce your CPA by 20-50% compared to traditional creative.
ROAS (Return on Ad Spend)
How to Improve Each Metric
Low Thumbstop Rate → Better Hooks
Test different opening lines, visual hooks, and text overlays to capture attention faster.
Low CTR → Stronger CTA
Make your call-to-action clearer and more compelling. Test different CTAs and placements.
High CPA → Better Targeting + Creative
Narrow your audience, test more creative variations, and ensure your landing page matches the ad message.
Low ROAS → Full-Funnel Optimisation
Look beyond the ad — check landing page conversion rates, checkout flow, and average order value.
Testing Framework
Test one variable at a time: