Fix Low Facebook Ad Rankings
Struggling with low quality ranking on Facebook ads? Learn how to fix poor Quality, Engagement & Conversion scores to cut costs and boost ROAS.
Facebook's ad quality ranking directly impacts your costs and delivery. Low rankings mean higher CPMs, less reach, and wasted budget.
Understanding Facebook's Three Quality Metrics
Quality Ranking — How your ad's perceived quality compares to ads competing for the same audience.
Engagement Rate Ranking — Your expected engagement rate vs. competing ads.
Conversion Rate Ranking — Your expected conversion rate vs. ads with similar optimisation goals.
7 Tactics to Improve Rankings
1. Switch to UGC Creative
The #1 way to improve quality and engagement rankings. UGC content generates higher engagement because it feels authentic and stops the scroll.
2. Improve Your Hook
Weak openings kill engagement. Test multiple hooks and lead with your strongest benefit or most relatable pain point.
3. Target More Precisely
Broad audiences dilute relevance. Use lookalike audiences and interest stacking to reach people more likely to engage.
4. Reduce Negative Feedback
Check for high hide rates or negative comments. Address product concerns and ensure your ad accurately represents your offer.
5. Optimise Post-Click Experience
A slow or mismatched landing page tanks your conversion ranking. Ensure fast load times and message consistency.
6. Test More Variations
Don't rely on a single creative. Run 3-5 variations simultaneously and let Facebook's algorithm find winners.
7. Refresh Before Fatigue
Replace creative before performance drops. Monitor frequency and refresh when it hits 3-4x.