Seasonal5 min readNovember 25, 2024

Holiday Video Ads: A UGC Guide Through the Holiday Period

Navigate the holiday content season with UGC. Get ideas on which angles to take at every stage of your holiday marketing.

The holiday season is the most competitive and profitable time for eCommerce advertising. Here's your week-by-week UGC strategy.

Pre-Holiday (6-8 Weeks Before)

"My wishlist for this year" UGC

Gift guide content featuring your products

Early access and preview content

Deal reveal and reaction videos

"I've been waiting for this sale" content

Live unboxing during the sale

"The perfect gift for..." content by recipient type

Wrapping and presentation videos

Last-minute gift guide UGC

Gifting reactions and surprise videos

"Thank you" content from gift recipients

Family-oriented product usage

New year resolution content

Gift card shopping content

"Best purchase of the year" reviews

Order holiday UGC at least 6-8 weeks in advance. Have all creative ready and tested before BFCM. Keep producing Q5 content through early December.