Different Ways to Edit Your Raw UGC

Raw UGC footage is a goldmine of creative potential. Here's how to extract maximum value through different editing approaches.

Editing Approach 1: The Clean Cut

Minimal editing — just trim the start and end, add captions, and publish. Works when the raw content is already strong and authentic.

Editing Approach 2: The Highlight Reel

Pull the best 15-20 seconds from a longer video. Cut out pauses, "ums," and weak sections to create a punchy, high-energy clip.

Editing Approach 3: The Mashup

Combine clips from multiple creators into a single compilation ad. Creates overwhelming social proof.

Editing Approach 4: The B-Roll Enhancement

Take talking-head footage and overlay product B-roll during key moments. Adds visual interest without losing authenticity.

Editing Approach 5: The Platform Adaptation

Reformat the same content for different platforms:

Editing Approach 6: The Series

Break long-form content into a series of short clips, each highlighting a different aspect. Creates a content series from a single shoot.

Maximising ROI

Request raw footage from creators alongside finished videos. This gives you maximum flexibility for editing and creating variations. One 5-minute raw video can generate 10+ unique ad creatives.