E-Commerce Ads: Top Strategies
Learn proven strategies to target the right audience, optimise campaigns, and boost sales without overspending.
E-commerce advertising is the engine that drives online sales. But without the right strategy, it's easy to burn through budget with little to show for it.
The Fundamentals
1. Know Your Unit Economics
Before spending a dollar, understand your Customer Acquisition Cost (CAC), Lifetime Value (LTV), and target ROAS. These numbers guide every decision.
2. Build a Full-Funnel Strategy
Don't just run conversion campaigns. Build awareness with broad targeting, warm audiences with engagement content, then convert with direct-response ads.
3. Creative Is Your #1 Lever
On platforms like Meta and TikTok, creative quality determines 80% of your ad performance. Invest in UGC — it's the highest-performing format for eCommerce.
Advanced Strategies
Dynamic Product Ads
Retarget visitors with the exact products they viewed. Combine with UGC overlays for better performance.
Lookalike Audiences
Create audiences based on your best customers. Start with 1% and expand as you scale.
Creative Testing Framework
Test 3-5 new creative concepts per week. Use a structured testing framework to identify winners quickly.
Landing Page Optimisation
Your ads drive traffic, but your landing page converts it. A/B test headlines, hero images, and CTA placement.
The UGC Advantage for eCommerce
eCommerce brands using UGC in their ad creative see an average of 28% higher engagement and 50% lower CPA. It's the most cost-effective way to create high-performing ads at scale.