Seasonal4 min readMarch 14, 2024

Easter Ads: UGC Strategies for Spring Campaigns

Easter holidays are approaching. Learn how to leverage this seasonal moment in your advertising with UGC.

Easter is an underrated opportunity for eCommerce brands. Spring themes, gifting, and family gatherings create natural UGC moments.

Easter UGC Content Ideas

Package your product in Easter-themed packaging for seasonal unboxing content.

Show your product being enjoyed in an Easter family setting — brunches, gatherings, egg hunts.

Position your product as part of a spring refresh or reset. Works for home, beauty, and fashion brands.

Include your product in an Easter gift basket or care package. Creates gifting inspiration.

Food & Beverage — : Easter recipes and treats featuring your product

Fashion — : Spring outfit ideas and Easter looks

Home — : Spring decorating and entertaining

Kids & Family — : Easter activities featuring your product

Beauty — : Spring skincare and makeup routines

Keep content light and cheerful

Use spring colours and natural outdoor settings

Include family-friendly content

Start campaigns 3-4 weeks before Easter