Insights, guides, and strategies for eCommerce brands looking to scale with UGC.
Learn everything brands need to know about UGC usage rights. Protect your campaigns, avoid legal issues, and maximise the value of creator-made content.
Learn how to build a consistent brand voice across social media with 5 practical tips — define tone, use guidelines, and maintain authenticity.
Image search simplifies UGC rights management by verifying content sources, detecting duplicates, and reducing legal risks.
Boost ad performance with 120+ UGC hooks designed to stop the scroll. Learn the 6 hook types top creators use to capture attention in 3 seconds.
Understand Facebook ad conversion benchmarks by industry and learn actionable strategies to improve your conversion rates.
UGC ads boost engagement by 28% and cut costs by up to 50%. Learn how brands use authentic user content for high-performing ads.
Struggling with low quality ranking on Facebook ads? Learn how to fix poor Quality, Engagement & Conversion scores to cut costs and boost ROAS.
Fix Facebook ads that run but don't spend. Discover 16 real reasons and the exact changes to restart delivery and results.
UGC creator rates range from $100 to $500+ per video. This guide breaks down pricing benchmarks, usage rights, and tips for brands.
Facebook ad fatigue causes lower CTRs, rising CPAs, and fewer conversions. Learn how to spot it early and fix it fast.
Facebook ads not converting? This guide breaks down 9 common mistakes and shows you exactly how to fix them.
Want to boost sales with user-generated content? This guide shows where to place UGC on your website to build trust and lift conversions by 29%.
Discover 15 proven UGC video examples from top brands and learn how to create and leverage user-generated content to boost conversions.
Explore top content creator platforms to grow your audience, find UGC creators, and streamline your content workflow.
See 9 top-performing fitness ads with tips on what makes them work. Learn how UGC and authenticity drive conversions.
Explore top innovative health ads that drive real impact. See how emotional storytelling and clear messaging inspire action.
Learn how to find UGC creators with this step-by-step guide. Discover top platforms, sourcing tips, and filters to match the right talent.
Discover the top 10 iconic sports ads that embody the spirit of competition. Learn how these campaigns inspired athletes and fans alike.
Learn proven strategies to target the right audience, optimise campaigns, and boost sales without overspending.
Learn how to become a UGC creator and work with top brands. This guide covers everything from getting started to landing paid collaborations.
Discover everything you need to know about TikTok UGC. Learn how to leverage user-generated content to boost engagement and grow your brand.
Explore the top UGC marketplaces you should consider. Find the best platforms to source high-quality user-generated content for your brand.
Find affordable UGC creators to produce high-quality, authentic content for your brand without breaking the budget.
Understand UGC rights management. Learn how to legally source, manage, and protect user-generated content for your campaigns.
Learn how to hire UGC creators to produce authentic, engaging content. Discover tips for finding, managing, and getting great results.
Learn how to create high-performing UGC video ads that drive engagement and conversions. Top tips and best practices.
Get a clear UGC brief template to guide creators, align content with brand goals, and streamline your campaigns.
10 UGC ideas from leading brands to connect with audiences and elevate your marketing strategy.
Explore real-world examples, campaigns, and statistics that prove the value of user-generated content for your brand.
Discover 44 UGC statistics that reveal the power of user-generated content. Learn how UGC can boost engagement, conversions, and brand growth.
Discover the best UGC tools to streamline content creation, boost engagement, and grow your brand.
Stay ahead with the top UGC trends. Discover how brands can source and use UGC to increase sales and drive growth.
UGC vs Influencers: discover the key differences, benefits, and how to choose the best fit for your brand.
Discover the best UGC software for brands to source authentic content, increase conversions, and build social proof.
Learn how to leverage the post-holiday period to maximise sales through targeted UGC campaigns.
Discover top UGC platforms to source and manage content for your business. Boost conversions and engagement with the right tools.
Navigate the holiday content season with UGC. Get ideas on which angles to take at every stage of your holiday marketing.
Discover top tips and examples on how to boost your eCommerce business for Black Friday and Cyber Monday with UGC ads.
What are unboxing videos? Here's why you need them in your marketing strategy, along with examples that make products stand out.
UGC includes videos, photos, and reviews made by users. Learn how it boosts conversions by 29% and builds trust 2.4x more than ads.
Father's Day is approaching. Learn how to leverage this seasonal moment in your advertising with UGC.
Explore effective Mother's Day ad angles, gift ideas, special offers, and strategies for impactful campaigns.
Easter holidays are approaching. Learn how to leverage this seasonal moment in your advertising with UGC.
Not sure if your UGC ads are hitting the mark? Learn key benchmarks like thumbstop ratio, CTR, and conversion rates.
Learn about the tutorial ad angle and how to use it effectively in your UGC advertising campaigns.
Learn about the Discovery Ad Angle and how to leverage it in your advertising campaigns for maximum impact.
Learn about the objection handling ad angle and how to address customer concerns through UGC.
Valentine's Day is approaching. Learn how to leverage this seasonal moment in your advertising with UGC.
Learn about the 'Reasons Why' ad angle and how to leverage it in your advertising for maximum persuasion.
Learn about the Product Description ad angle and how to leverage it in your advertising campaigns.
Learn about the offer video angle and how to leverage it in your UGC advertising campaigns.
Learn about the gifting ad angle and how to leverage it in your UGC advertising campaigns.
Learn about the testimonial video ad angle and how to leverage it for building trust and driving conversions.
Learn about the problem & solution video angle and how to use it for maximum impact in UGC advertising.
Learn how to write a UGC script to get the best results, with examples and best practices.
Learn how creating variations of the same UGC ad can dramatically improve your ROAS and overall campaign performance.
In the world of ad creatives, the slightest change can dramatically increase performance. See real examples.
We break down 3 great UGC ads and see what made them successful for scaling eCommerce brands.
Not all ads are created equal. Here's everything to know about the main two types of UGC ads you should be testing.
High-converting UGC ads need great content AND amazing editing. See 15 examples of editing that drives results.
Learn the 4 most important parts — brief, creator, editing, feedback loop — to build your content machine.
Modular video editing lets you create more compelling content by mixing different parts of videos to create new meaningful content.
Great UGC ads are a mixture of main storyline and supporting content. Learn why you need both.
Learn different ways to edit your raw UGC to create meaningful ad variations and maximise your content investment.
Facebook and Instagram are human networks that work best when people are speaking to people. Here's why UGC wins.
Learn the 7 editing steps that take you from raw content to ready-to-run ad creatives.
Learn how to combine raw content with B-roll to create engaging testimonial stack ads.
Instagram tips to save time, grow your following, and build a more engaged audience without additional work.
Top 7 video editing apps for quick fixes, easy changes, and on-the-go edits for your UGC content.
